Marta is one of the first female motor journalist in Spain. In 1990, she began writing about motoring in ELLE magazine, a part of the french multinational Hachette Filipachi by then. Her automotive passion led her to found Cibercar in 1996, the first magazine on Internet in Spain and a reference for another projects that were coming little by little to the spanish market. Aware of new techonologies and with very wide experience in four wheels, she was claimed by Hachette Filipachi to take over of Managing Edition of Car and Driver. Eight years later, she became responsible of the motor section in QUO, a trendy popular science and lifestyle media print, also belonging to Hachette Filipachi, today acquired by Hearst Magazines.
During her professional career, her articles about motoring have been published in differents medias: woman, economic, cars magazines... Right now, she is one of the juries of Spanish Car of the Year and, as a member of FAPE, the spanish journalist association, she works actively in many workshops researching in new ways for the journalism of tomorrow.
Among her goals are to reinforce the woman´s role within the motoring world. At his moment, in Spain, there are almost 11 millions of car women's drivers, representing 41% of the total. They drive 11.858 km/ which shows that the automotive world and everything related to it is part of their daily lives. Security, ecomovility, functionality and saving are the buying criteria of the spanish women, the same in which Womens World Car of the Year is based each year to choose the winner of this international award.