Another Australian has been added to the jury for Women's World Car of the Year. Juliet Potter is the Founder of a car website designed specifically to appeal to women. She joins Jaedene Hudson who was appointed earlier in the year, thus strengthening the voice of women in motoring in Australia and other countries in the South Pacific region.
Juliet launched www.autochic.com in 2000, as a first of its kind in the world at the time. She has helped 'feminize' the automotive landscape, she says, by establishing some ground-breaking initiatives.
“I wanted to create a conduit between the industry and the female consumer. Car salesmen need to realise they are not dealing with the same female consumer they did a decade ago.
“Thanks to the internet, women customers are cashed up, informed and incredibly savvy. There's still a need to accept women are buying more cars than men and making decisions on what cars are being purchased.
” Juliet has since been featured in newspapers, magazine and online. She has been interviewed on many of the popular television and radio programmes in Australia. She writes weekly auto lifestyle columns and car reviews for women and has hosted a television show and her own radio show and in 2006 launched the first Car of the Year awards for women. And it all began over a sewing machine.
“I created a denim car seat cover and found there was nowhere to sell it to reach the female demographic. The covers were perceived as a 'male' product and I couldn't find a retailer outside of the blokey auto stores.
“I was shocked to learn how male-dominated the industry was and how dismissive they were towards women who are their major consumers!
” Her first website was launched to sell the denim seat coves and accessories. It eventually became an information site after women began asking Juliet car questions. Now she conducts training courses which have been adopted by major car brands and has started other female-related website businesses - www.girlpr.com.au www.motherdriven.com.au and www.luckyher.com
Juliet lives in Watson's Bay on the southern head of the entrance to Sydney Harbour, where Governor Arthur Phillip first landed in 1788 before founding the British Penal Colony that later became the City of Sydney. She says her passions are empowering women, the Internet and social media; paddle boarding in summer and Shiraz in winter. “Women engage with cars differently to men and it's time to learn to speak to women and to step up the customer experience as a whole. And I'm not talking token gestures.”
View online: http://www.girlpr.com.au