Womens World Car of the Year - Introduction

The Judges – Sara Soria

Sara Soria

Sara Soria – Spain

Her beginnings in motor journalism were in the weekly magazine 'Motor 16' and continued in 'Autorevista' and 'Nuestros Talleres' as chief editor, both of them aimed at the professional sector of the editorial company 'Tecnipublicaciones'.

In 2000 she made the leap to digital media to launch Supermotor.com, one of the first car websites in Spain - created by Ya.com Internet Factory- where she worked for 11 years, the last ones as content editor.

Since 2011 she has managed her own motor webs, Mascoche.net and Masmoto.net in the company Ediciones Digitales MASED. She also works as a freelance journalist at Coches.net, leading motor website in Spain, and colaborates at the Real Automóvil Club de España (RACE) - Royal Automobile Club of Spain -.

In recognition of her work, in June of 2016 she received the Accenture Journalism Award in the Technology category for a report on the autonomous car and has been selected as a finalist at the Road Safety Journalism Awards organized by Fundación Línea Directa in 2015 and 2016.

In a mostly male sector, Sara considers the opinion and evaluation of the motor from the feminine point of view to be fundamental and encourages more female journalists to write about the world of cars and to guide readers in a possible purchase. Her position as a journalist allows her to drive most of the models sold in Spain and participates in conferences on technology, mobility and road safety.