Womens World Car of the Year - Introduction

The Judges – Liz Swanton

Liz Swanton

Liz Swanton – AUSTRALIA

Liz Swanton has more than 20 years’ experience in a career that includes working
in Australian newspapers, radio, TV and magazines, and as a freelance writer and PR
consultant.
She began writing about motoring and motorsport in 1993 for The Sydney Morning
Herald and continued for the next 10 years as a motoring writer for publications
including MOTOR, Motor Racing Australia, Australian Auto Action and RALLY.
Liz’s motoring CV also includes three years providing a motoring column for the
then-Kerry Packer-owned SHE magazine, and for two years a quarterly motoring
supplement for VIVE magazine, then an inflight publication for Ansett.
She has also written for a range of contract and in-house magazines including trade
and customer magazines for Hyundai, Toyota and Volvo, motoring stories and
columns for business magazines such as accountancy publications In The Black and
Money In Practice, and was a long-term member of the editorial team which
produces The Great Race, the official history of Australia’s famous Bathurst 1000
race.
Public relations clients have included national and state motorsport events, a driving
school and a tyre retailing franchise group. She handled media for many years for
former Junior WRC competitor, Molly Taylor, and off-road/Dakar racer, Bruce
Garland, and for the last six years has been a key member of the media
communications team behind the Australian round of the World Rally
Championship.


Aside from her motoring/motorsport bona fides, Liz Swanton has worked as a writer,
reporter, sub-editor, editor and public relations consultant across a wide range of
other areas including travel/tourism, law, DIY and gardening, industrial relations,
the convenience industry/FMCG, food/restaurant reviews, finance, news and current
affairs, real estate and pets!
This is not her debut with WWCOTY, but a return to the fold. She was a founding
member of the judging panel in 2009, reluctantly relinquishing the position in 2013,
when she started worked as PR and media liaison in Australia for Bentley Motors.
She resigned from Bentley in 2015.
“I am delighted to be back,” she says. “And I’m looking forward to reviewing the cars
that work best for women and their busy lives.
“It’s interesting to note that while the automotive industry acknowledges women
have a direct or indirect influence on around 80 per cent of buying decisions, they
are under-represented on the judging panels of most major car awards.
“It is fantastic to see how car companies around the world now acknowledge the
importance of WWCOTY and value the integrity of its voting procedures.”