Womens World Car of the Year - Introduction

The Judges – MyladysSoto

Myladys Soto

Myladys Soto – PUERTO RICO

She began her writing career with El Expresso newspaper before joining Metro newspaper during its foundation seven years ago.  This gave her several opportunities. As a motoring journalist for the past three years she attends launch events, she has access to all new cars for test driving in Puerto Rico and various other countries and she can attend international automotive shows.

Miladys, from Puerto Rico, began her writing career with El Expresso newspaper before joining Metro newspaper.

She was able to work for the paper in Mexico for two years.  When she moved back to Puerto Rico, she again worked for the Metro newspaper when they offered her the opportunity to cover economics, business and cars.

As a motoring journalist for the past three years she attends launch events, she has access to all new cars for test driving in Puerto Rico and various other countries and she can attend international automotive shows.

“In general, the audience of Metro is between the ages of 18 and 49. 45% of our audience are women and our monthly unique visitors are 4 million.

She says although the car industry in Puerto Rico is still led by men, there are many women entering it now and several women are in marketing positions with local companies.

“I can say the industry has welcomed me with open arms and I appreciate the confidence of the readers and the car manufacturers.”

She says both men and women come to her for car advice, they ask about the road tests and seek her opinion on what vehicle to buy.

 

 

It’s perhaps not surprising she ended up writing about cars. Her family background has helped.  Her father, José Soto, is a mechanic so Miladys grew up in his workshop.  He likes race cars, classic cars, pick up trucks and (since he has a Jeep), mud racing. In fact, she says all her paternal family is into cars and that fondness has been passed down from generation to generation.

Miladys has lived in the capital of Puerto Rico, San Juan, for the past 10 years.  She is a native of Adjuntas, a municipality located in the centre of the island.  She has a Bachelor's degree in journalism from the University of Puerto Rico and a Master's degree in public relations from the University of the Sacred Heart, both located in San Juan.

In addition, she undertook a Communication course at the Business School of Navarra, Spain, and completed a Diploma in journalism at the Tecnológico de Monterrey, in Mexico City.

Outside of work she loves to travel.  She has a website dedicated to women who want to travel alone, called Latina Travellina, where she offers advice and interviews travel influencers.

“I try to motivate women to leave fear behind and fulfil their dreams and know the world one country at a time.”

She says her inclusion on the jury of Women’s World Car of the Year will be a source of pride for Puerto Rico.

“This is a very supportive country and Puerto Rico celebrates when a compatriot stands out internationally.”