The Women's World Car of the Year award ceremony for 2013 will this year be held in Cologne, Germany, at Ford Europe headquarters.
The event is named "Making of Fiesta" as an acknowledgement to the supreme winner of the awards - the Ford Fiesta EcoBoost 1.0l. Journalists attending will be selected judges in Women's World Car of the Year and women journalists from lifestyle and other magazines from around Europe.
The women journalists will visit Ford's facilities in Cologne, Germany to meet key designers of the Fiesta and to gain insight on trends and external influences in car design and an engineering overview from prototype to final car production. They will meet Barb Samardzich, Chief Operating Officer of Ford Europe who says she is 'immensely proud' the Fiesta has won the world award.
"I'm delighted to be able to accept this award on behalf of Ford and the entire Fiesta team and to know we have developed a car that is held in such high regard by women drivers from around the world," she said.
CEO of Women's World Car of the Year, Sandy Myhre from New Zealand, says this event is significant because it is believed to be the first time in the world that a motor company has exclusively invited women journalists to a press conference.
"It's innovative of Ford Europe and recognises the influence of women in the purchasing decision of cars and other big ticket items which, of course, has been well-documented but seldom acted upon."
Elena Cortesi, Director Communications & Public Affairs, Ford of Europe says, research shows that in the purchase of Fiesta there are a number of factors that enter the equation. "The female buyers are younger than male buyers, there are more single female buyers than single male buyers and the reasons for purchasing differ. In order of relevance what's important to women is the compact size, exterior style and appearance, manoeuvrability and, finally, the colour of the car whereas with men it's durability, fuel consumption, performance and engine design."
Women's World Car of the Year will shortly be announcing more judges for 2014. In the meantime, Ford Europe will receive a ceramic plate manufactured and designed in Kerikeri, Northland, to commemorate the win of the Ford Fiesta EcoBoost 1.0l and will receive certificates as the supreme winner and the winner of the economy car segment of the awards.